10.) Avoid stereotyping by race, gender, age, religion, ethnicity, geography, sexual orientation, disability, physical appearance or social status.
9.) Recognize that gathering and reporting information may cause harm or discomfort. Pursuit of the news is not a license for arrogance.
8.) Avoid conflicts of interest, real or perceived.
7.) Admit mistakes and correct them promptly.
6.) Show good taste. Avoid pandering to lurid curiosity.
5.) Never distort the content of news photos or video. Image enhancement for technical clarity is always permissible. Label montages and photo illustrations.
4.) Test the accuracy of information from all sources and exercise care to avoid inadvertent error. Deliberate distortion is never permissible.
3.) Identify sources whenever feasible. The public is entitled to as much information as possible on sources' reliability.
2.) Never plagiarize.
1.) Abide by the same high standards to which they hold others.
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